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Quality and consistency through collaboration

We are pleased to announce that our new brand is live and from today we will officially be known as ‘Sparke Helmore’. Our new logo is below, with the orange dot symbolic of the circular nature of our client relationships.

New Sparke Helmore logo

Many of the elements in the new brand come from feedback we received from the ‘grass roots’ national strategy sessions we hosted with all our people in the second half of 2024, and we launched a project in the first half of 2025 to incorporate the feedback we received into a fresh take on not just our logo but also our brand and what it represents. This approach to the evolution of our new brand makes it unique – it represents the essence of our culture of inclusion.

We have continued with our Australian hero imagery, incorporated a pared back use of the colour orange, dropped the word ‘Lawyers’, and also moved to sentence case for our name. Our new colour palette is influenced by the bush, ocean, desert and sky – and these colours are also present in our recently refurbished offices across the country.

About Sparke Helmore

We’ve come a long way since our doors first opened in the Hunter in 1882.  We’ve had an office in Sydney since the ‘60s and we recently opened our tenth office in Cairns.

We cover six key areas of law – Corporate & Commercial, Commercial Insurance, Government, Property Environment & Finance, Statutory Lines of Insurance and Workplace – with more than 30 specialised areas of expertise. We’re a truly national, full service and proudly Australian firm that delivers results through deep collaboration with our clients. Wherever our clients need us, that’s where we’ll be.

Covering a big country needs a big team—we’re more than 1000 people now and still growing. And in true Australian spirit, we’re practical, approachable and easy to work with. And when you work with one of us, you get the expertise of all of us.

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