Kersten is a serial law firm marketer. She has worked in a range of marketing and business development roles in firms across Australia and the United States (for longer than she's willing to admit).
Kersten heads up Sparke Helmore's Business Development & Marketing team. She is responsible for overseeing the firm's client programs and day-to-day business development activities as well as the marketing, brand and communications strategies.
Kersten works with all of the firm's teams and practice groups, but most closely with the firm's clients, partners, senior management and business support teams.
Kersten holds a Bachelor of Arts and a Master of Business Administration from The University of Western Australia.
Kersten was first exposed to law firms in a generalist role in Perth many years ago. She subsequently spent a period of time focusing on communications during an extended stay in New York City. Changing it up on her return to Australia—and before Sparke Helmore—Kersten held general business development and client development positions before being appointed a Director at Gilbert + Tobin in Sydney.
Kersten's passions are music, food and champagne—not necessarily in that order. The ramifications of these passions on her waistline have recently motivated her become a fitness fanatic with a constant eye on her Apple watch. With family in the US, Kersten also likes to travel to the States as often as finances permit.